Sony Music Entertainment Announces Global Partnership with Kygo and Manager Myles Shear for New Label, Palm Tree Records
NEW YORK—October 4, 2018—Sony Music Entertainment has entered into a worldwide talent development partnership with global superstar producer/DJ Kyrre Gørvell-Dahll – a.k.a. Kygo – and music manager Myles Shear, it was announced today. Under the strategic agreement, Sony Music, Kygo and Shear are launching Palm Tree Records, a new label imprint focused on identifying and cultivating emerging artistry in dance and electronic music.
The new partnership builds upon Sony Music’s successful existing relationship with Kygo and his manager Shear. Over his career, Kygo has amassed over 8.5 billion streams and over 47 million track equivalents worldwide.
The formation of Palm Tree Records with Sony Music is part of a broader strategy by Kygo and Shear to develop a full-service system for breaking new artists, which also includes a newly launched artist management company that the two have created in partnership together.
Said Rob Stringer, CEO, Sony Music, “We are thrilled to be expanding our successful relationship with Kygo and Myles. Kygo is one of the most forward thinking and exciting artists in music today, and Myles is among the most innovative, creative artist developers around. This feels like a natural extension of our partnership as we develop together the musical output of Palm Tree Records.”
Said Kygo, “I’ve always been very fond of working with talented, undiscovered artists in my own releases. It’s been an amazing process to watch these artists grow and now I’m able to help projects I love by offering a label and management service with an incredible team.”
Said Shear, “We couldn’t be more excited to be growing our relationship with Rob Stringer, and all the great people in the Sony Music family through this new partnership. Kyrre and I wanted to create an outlet that would allow us to help break upcoming artists that we work with, as well as discover new talent that we believe in and want to develop. Palm Tree Records, together with our new management company, now gives us the perfect way to do that. As a manager, it’s a thrill to be realizing this vision with the partner who I’ve created everything with up to this point.”
Kygo is a Norwegian-born, world-renowned producer, songwriter, DJ and music marvel who has turned himself into an international sensation in unprecedented time. Recently, he celebrated his sales achievements with a plaque at his sold-out headlining show at Barclays Center on his “Kids In Love” Tour. The musical prodigy and producer/DJ has amassed over 8.5 billion streams worldwide, over 47 million track equivalents worldwide, and 2.2 billion total video views to date. His latest single “Remind Me To Forget” featuring Miguel has seen major success with over 400 million total combined streams and the video has garnered over 43 million views (click HERE to watch), along with his recent release with Imagine Dragons entitled “Born To Be Yours”, which has over 161 million Spotify streams.
He was crowned Spotify’s Breakout Artist of 2015, as songs including “Firestone (feat. Conrad Sewell)” and “Stole The Show (feat. Parson James)”, which was certified gold or platinum in sixteen countries, helped him become the fastest artist to reach 1 billion streams on Spotify. Kygo’s first album, Cloud Nine, debuted at #1 on the iTunes Dance Albums Chart and at #1 on Nielsen Soundscan’s Electronic Albums chart. The album received tons of positive attention from critics, including Rolling Stone, which called it “unfailingly gorgeous.” Kygo made his U.S. television debut on The Late Late Show with James Corden where he performed an acoustic version of “Stole The Show (feat. Parson James)”. He has also performed on Good Morning America, The Tonight Show Starring Jimmy Fallon, and The Ellen DeGeneres Show.
In 2016, Kygo landed on the cover of Billboard Magazine marking his colossal success. Later that year, he performed “Carry Me” at the Rio Olympic Closing Ceremony with singer-songwriter Julia Michaels, which was called “one of the biggest performances of his career.” Continuing his success, Kygo released “It Ain’t Me” with Selena Gomez, which reached Top 10 on the Billboard Hot 100 and has amassed over 764 million Spotify streams to date. USA Today declared the song one of 2017’s most potent contenders for song of the summer, explaining that the tropical house-flavored beats “scream summer.” Kygo continued to take over 2017 by releasing his EP Stargazing, followed by his sophomore studio album, Kids In Love, an eight-track body of work. In addition, he announced his global Kids In Love tour starting in Helsinki, Finland and ending in Boston, MA, and he released “First Time” with Ellie Goulding, which charted at #1 on iTunes in 14 countries and debuted at #9 on the Billboard Hot Dance/Electronic Songs chart; the music video has garnered over 71 million views.
About Myles Shear
Myles Shear is the 25-year-old co-founder of Palm Tree Management. Named a rising star by Billboard on its 2016 40 Under and 40 list, and twice named to Billboard’s Dance Power Players list, Shear has helped guide the meteoric rise of Kygo’s career since discovering him online 5 years ago. Now one of today’s biggest international superstars, Kygo was the first artist to reach 1 billion streams on Spotify and is currently on his second headlining world tour. In addition to his work as a manager with clients that also include Thomas Jack, Shear is the co-founder of EDM Sauce, an influential website covering electronic and dance music that launched in 2013.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Records, Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Kemosabe Records, Legacy Recordings, Masterworks, Masterworks Broadway, Ministry of Sound Recordings, Monument Records, OKeh, Polo Grounds Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music and Verity Records. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.